TikTok Is Redefining Gaming Content | GAM3S Grid Weekly

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GAM3S.GG
July 27, 2023

🔥 Top headlines from this week’s digest:

📱 Unleashing the Power of TikTok: How Gaming Videos are Redefining Community and Engagement

TikTok has 1 billion monthly active users with 82% of users playing games at least once a week, and it has an undeniable impact on the industry.

What’s Going On Here? 

TikTok, the globally popular social networking app, has emerged as a significant player in the gaming community. With a staggering 1 billion monthly active users, of which 82% play games at least once a week, TikTok has become a powerhouse for gaming-related content. This is not just a platform for sharing short videos, but a thriving hub for gamers. In 2022 alone, gaming videos on the platform amassed an astounding three trillion views, underscoring the platform's influence in the gaming world.

One of the fascinating phenomena arising on TikTok is the GameEdit trend, where gamers leverage their creative skills to share fan edits that generate excitement and awareness for their favorite characters and titles. Among the myriad of gaming content on TikTok, Genshin Impact stands out as a particularly popular source of inspiration. Videos tagged with #GenshinEdit garnered a staggering 4.1 billion views in 2022, showcasing the immense potential for game developers to tap into the existing fanbase on TikTok.

What Does This Mean?

The findings of ByteDance's Gaming Trend report reveal that TikTok users are not merely passive consumers of gaming content. Over 78% actively seek out more information about products and brands after watching related gaming videos. This trend provides an excellent opportunity for game developers and brands to captivate audiences and pique their curiosity, potentially leading to increased engagement and sales.

Brands are leveraging TikTok's features, such as voice filters, AR effects, mascots, and virtual characters, to create fun and organic content. By infusing humor and lightheartedness into sponsored videos, brands can capture the attention and purchasing intent of TikTok's gaming community, surpassing traditional marketing approaches that rely solely on statistics and figures. The platform also fosters a sense of community, with gaming hashtags like #WomenInGaming, #GamerMom, and #CozyGamer generating millions of views and providing a platform for users to celebrate and showcase their unique gaming experiences.

Why Should I Care?

TikTok's thriving gaming community offers game developers and brands unparalleled opportunities to engage with fans and captivate new audiences. The platform extends a game's life cycle by introducing new challenges and trends, such as the popular Pokémon challenge #Nuzlocke and the adrenaline-fueled #Speedrun videos. These trends encourage players to revisit games again and again, long after completing the main story, thereby extending the lifespan of games and increasing their value.

TikTok also offers a glimpse into the gaming lifestyle, allowing creators to share behind-the-scenes moments, setups, and personal stories. This shift in attitude opens the door for collaborations between game makers and content creators, creating a symbiotic relationship that benefits both parties. As the gaming industry continues to evolve, TikTok remains an essential platform for creating, sharing, and celebrating gaming content, making it a key player in the future of gaming.

Read the full report breakdown here

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✍️ Reviews of the Week

From a unique blend of on-chain and off-chain TCG gameplay to a vast MMORPG world, check out our two featured reviews:

Knights of the Ether has great potential for replayability, thanks to different outcomes driven by randomized cards. However, there are some minor bugs like malfunctioning potions and inconsistent attacks/buffs that slightly impact the experience.

While Hunters On-Chain becomes quite seamless after a few rounds, one might desire additional mechanics and a more developed narrative to better establish the game's universe. However, given that the game is still in early stages, these issues are relatively minor.

🎮 Fresh Games

From a captivating sci-fi world filled with intense space PvP shooter gameplay to a Ubisoft-backed 1v1 showdown with tons of strategy and thrilling combat, check out the latest games added to our platform!

Enter the captivating universe of Search for Animera, a revolutionary web3 sci-fi PvP shooter game that seamlessly combines intense space battles with thrilling on-terrain combat.

The Watch is a captivating 1v1 Battle Game that combines skillful strategies with thrilling combat. It goes beyond mere reflexes, challenging players to make critical decisions in opportune moments.

🎙️Conversation of the Week

This week we spoke with Andrew Wall - Executive Producer at Illuvium to learn more about does it take to build a truly interoperable game universe straight from our GAM3 Awards 2022 RPG of the Year.

Illuvium is a decentralized studio that is building the world's first Interoperable Blockchain Game (IBG) universe. This includes an open-world exploration game, industrial city builder, and auto battler, more commonly known as Illuvium Overworld, Illuvium Zero, and Illuvium Arena respectively.

What You Need to Know About Illuvium:

  • Interoperable Blockchain Game: Illuvium is the world's first IBG (Interoperable Blockchain Game), which is an open-world exploration, NFT creature collector, and auto battler game built on the Ethereum blockchain.

  • Graphically-rich Sci-fi Adventure: Illuvium offers a graphically-rich sci-fi adventure where players can explore seven dazzling alien landscapes and conquer the wilderness to uncover the cataclysmic events that shattered Illuvium and help their crash-landed crew flourish.

  • Complete Ownership of In-game Assets: Illuvium gives players complete ownership over their in-game assets. Every Illuvial captured, every weapon forged, every suit owned, all the hard-earned assets are stored in one place, the player's Ethereum wallet. Each asset is verifiable on the Ethereum blockchain, proving the player's ownership.

🎧 Listen to the full conversation recording here

đź“ş Video of the Week

Find out the adventurous MMORPGs, the daring extraction shooters, and the nostalgia-inducing Battle Royales that have made this month such a rollercoaster ride. Check out our Top 5 Games for the month 👇

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Until next time, happy gaming!